How to Attract Serbian Tourists to Your Hotel in Greece (2026): Advertising, Packages, Prices and Direct Enquiries
Around 900,000 Serbian tourists holiday in Greece every year - loyal, repeat guests who mostly search by destination, not by hotel name. A guide for hotels, aparthotels and guesthouses: how hotel packages with room categories work, what advertising costs (from €20/month with the promo) and how to win direct enquiries without OTA commission.
The Greek Ministry of Tourism announced around 900,000 visitors from Serbia for the 2025 season - a record, worth roughly half a billion euros to the Greek economy - and the trend continues in 2026. For hoteliers in Halkidiki, Pieria, Thassos, Parga or Kavala, the Serbian and wider Balkan market is one of the most valuable there is: repeat guests who return to the same destination for years, arrive by car, stay 7–14 nights and book half-board, restaurants and family facilities.
Here is the catch: most of these guests do not search for your hotel by name. They type "family hotel Halkidiki", "hotel in Thassos with pool" or "hotel near the beach Paralia" - in Serbian - and choose from what the search shows them. letovanje-grcka.com is where a large share of that research happens: a portal in Serbian and English where travellers pick destinations, read guides and look for a place to stay. A hotel gets its own page with room categories, a Hotel badge that separates it from private apartments, visibility in destination pages and search - and enquiries that go straight to your reception, with no per-booking commission.
Who hotel packages are for
- seaside and city hotels,
- aparthotels and apartment complexes,
- guesthouses and boutique hotels,
- resorts and properties with multiple room categories,
- hotels that want more direct enquiries from Serbia, the Balkans and the diaspora.
If you rent individual apartments or a villa, see the guide for accommodation owners - hotel packages are designed for properties with multiple rooms and a more complex offer.
Why the Serbian market is worth a dedicated channel
- Volume and loyalty: Greece has been the #1 summer destination for Serbian travellers for years; many families book the same area every season.
- Long season: arrivals run from early June to late September, with pensioners and couples extending the shoulder months.
- Direct-contact culture: Balkan guests are used to calling or messaging the property directly - Viber and WhatsApp are the default channels - and they value a fast, personal reply.
- Car travellers: most arrive via the E75 corridor, so parking and location details genuinely influence the choice.
How hotel advertising works
Your hotel is presented through its own page: description, photos, room categories with capacities, amenities (pool, restaurant, parking, family facilities), distance from the beach and a map. Guests send an enquiry with dates, party size and a message - reception receives everything needed to reply with a direct offer, and guests can also reach you via the WhatsApp/Viber button.
Crucially, the hotel is not shown in isolation. It is connected to the destination, guides and accommodation search - when a guest reads the Halkidiki guide, the Olympic Riviera, Thassos or Parga, relevant hotels are part of that journey from research to enquiry.
Prices for hotels in Greece
Hotel packages are separate from individual-owner packages: more room categories, a stronger brand presence and a higher value per direct enquiry. A −50% promo applies until 31 Dec 2026:
| Package | Full price | Promo −50% (until 31 Dec 2026) | Best for |
|---|---|---|---|
| Hotel Basic | €40 monthly / €160 seasonal / €272 yearly | €20 monthly, €80 seasonal or €136 yearly | smaller hotels and guesthouses - a clean hotel page with up to 3 room categories |
| Hotel Premium | €100 monthly / €400 seasonal / €680 yearly | €50 monthly, €200 seasonal or €340 yearly | mid-size hotels that need a stronger position and analytics |
| Hotel Platinum | €240 monthly / €960 seasonal / €1,632 yearly | €120 monthly, €480 seasonal or €816 yearly | larger hotels and resorts aiming for maximum visibility |
What the tiers include: Hotel Basic brings the Hotel badge, a property page with up to 3 room categories, 15 photos, the WhatsApp/Viber button and 30-day statistics. Hotel Premium expands to 10 room categories and 40 photos, adds a top slot in search, homepage rotation and 90-day statistics. Hotel Platinum is the strongest presence: up to 20 room categories, 80 photos, top positions on the homepage and in the destination, an included banner package (20,000 impressions) and full-year analytics with visitor geography.
Current pricing and payment terms are on the pricing page.
SEO benefits for hotels
Guests who already know your hotel's name will find you anywhere. But most demand starts from the destination: "hotel in Greece near the beach", "family hotel Halkidiki", "aparthotel Greece", "hotel for a holiday with kids". On a portal dedicated to Greece, your hotel page gains that context - destination, beaches, guides and an audience with clear intent - instead of competing on a global platform purely on price and commission.
Advantages over relying only on OTAs
- a direct channel to the guest - the enquiry goes to your reception, not an intermediary,
- no per-booking commission - a predictable advertising cost instead of a percentage of every night,
- less dependence on large-platform algorithms and ranking,
- control over presentation: photos, room categories, special offers,
- visibility with an audience already planning a Greek holiday,
- a better chance of repeat guests and future direct bookings.
How a hotel should complete its page
The best-performing pages clearly show: room categories with capacities and indicative prices, child policy, breakfast or half-board, parking, distance and type of beach, pool, and the languages your staff speaks. Photos should cover rooms, bathrooms, exterior, restaurant, pool and the real terrace view.
Let the description answer the questions reception gets every day anyway: is the hotel family-friendly, how far is the centre, is parking included, are there connecting rooms, what is the pet policy and when does check-in start.
FAQ for hotels
Does the hotel get its own page?
Yes - every hotel package includes a dedicated property page with room categories and the Hotel badge that separates it from private accommodation.
How many room types can we show?
Basic up to 3, Premium up to 10, Platinum up to 20 categories - each with capacity, description and photos.
Do enquiries go directly to the hotel?
Yes. The guest sends dates and party size, and the hotel receives everything needed for a direct offer - with no commission per booking.
We don't speak Serbian - is that a problem?
No. The owner dashboard works in Greek and English, your page is shown to guests in Serbian and English, and many guests write enquiries in English.
How do we pay from Greece?
In euros; the amount and exchange rate are locked at the moment of payment, and companies receive a standard EUR invoice.
Conclusion
Advertising on a specialised portal does not replace your existing channels - it adds a direct channel with a clear audience: guests from Serbia and the Balkans who choose Greece every single year. Their booking season runs from January to April, so a page set up in time pays for itself many times over.
Compare hotel packages on the pricing page, add your property through the owner dashboard - or contact us and we will help you set up the page together.