How to Write an Apartment Listing in Greece That Gets Enquiries: Title, Photos, Description and Prices

Two apartments on the same street in Hanioti, the same distance from the beach, a similar price. One gets enquiries from January, the other waits until June. The difference is rarely the apartment - the difference is the listing. A guest from Serbia scans dozens of listings in one sitting and gives each about ten seconds: title, first photo, metres to the beach, price. If those ten seconds do not answer the question, they move on.

This article is practical: a title formula, the list of photos guests expect, a description structure, how to present prices and the seven mistakes that get a listing skipped. The examples come from listings on letovanje-grcka.com and from what owners see in their own enquiry statistics.

1. The title: type + number of guests + village + main selling point

The title is the only thing every guest sees, both in search and on the destination page. The owner's or property's name ("Apartments Giorgos") tells the guest nothing; the four facts they are looking for tell them everything.

Rules: up to 70 characters, no capitals or exclamation marks, no "luxury" or "beautiful" - the guest judges that from the photos. If the property is in a smaller village, add the better-known area ("Nea Vrasna, Asprovalta"), because that is how people search.

2. Photos: the 12 guests expect, in this order

The first photo decides whether the guest opens the listing at all. The rest decide whether they send an enquiry. The order follows the way a guest imagines the stay:

1. Cover: terrace or facade with the sea or greenery - bright, wide shot, no people.
2. Living room with the kitchen in frame.
3. First bedroom (beds fully visible).
4. Second bedroom, if there is one - families look for this immediately.
5. Bathroom, with the shower and visible cleanliness.
6. Kitchen close-up: hob, fridge, coffee maker.
7. Terrace with table and chairs.
8. The view from the terrace - as it really is.
9. Parking and the approach to the building.
10. The beach in front of the property, with the distance in the caption.
11. The building from the street, for orientation.
12. The detail that sets you apart: barbecue, cot, A/C unit in the room, washing machine.

Technically: daylight (between 9 and 11 in the morning or an hour before sunset), landscape orientation, phone at waist height, everything tidy, curtains open, lights on. No filters that change colours - a guest who arrives at a "different" apartment writes a bad review. Packages on letovanje-grcka.com accept 20 to 40 photos; use at least 15.

3. The description: five paragraphs that answer what guests actually want to know

Guests do not read a description as a story; they scan it for answers. That makes structure more important than style:

1. Who the apartment is for (one sentence): "An apartment for a family with two children or two couples, in a quiet part of Hanioti."
2. The space room by room: number and type of beds in each room, bathroom, kitchen, square metres, floor and lift.
3. Location in metres: to the beach, the shop, the centre, the bakery; and what the walk is like (flat, uphill, across the road).
4. What is included in the price: A/C, parking, Wi-Fi, linen, towels, final cleaning; and what is paid separately (the per-night fee).
5. Practicalities: check-in and check-out times, Saturday changeover, pets, cot, how the deposit is paid.

Example of the second paragraph: "A 55 m² apartment on the first floor (no lift): two bedrooms - one with a double bed, the other with two single beds - a living room with kitchen, a bathroom with shower cabin and a 12 m² terrace with sea view. A/C in both bedrooms and the living room."

Write the same description, shorter, in Serbian too if you can - the listing on the portal is shown in both languages, and guests from the Balkans read both.

4. Prices: per season, per apartment, with clear terms

• Price per apartment per night, not per person.
• At least four seasons: May and early June, second half of June, July and August, September - the detailed season breakdown is in the guide Renting out your apartment in Greece.
• Minimum stay per season (7 nights in peak, 3-4 outside it).
• Deposit (20-30%) and cancellation terms in one sentence.
• Put the discount for 10+ nights and for returning guests in the listing - that is the reason a guest sends the enquiry to you.

Listings with seasonal prices get concrete enquiries ("free from 1 to 8 August?") instead of "how much?" messages, half of which never get a second reply from the guest.

5. Amenities: tick what guests filter by

Search on the portal has filters, and guests use them. If an amenity exists but is not ticked, the listing does not show up in that filter. Check especially: A/C, parking, Wi-Fi, kitchen, terrace or balcony, sea view, washing machine, cot, pets, barbecue, pool, beachfront. Do not tick what you do not have - one wrong tick costs more reviews than ten correct ones bring.

6. Seven mistakes that make guests skip a listing

1. "Close to the sea" instead of the number of metres.
2. Fewer than 8 photos, or no photos of the bedrooms and bathroom.
3. Price per person, or no price at all ("contact us for the price").
4. Extras not listed (A/C, parking, cleaning).
5. A title without the village and the number of guests.
6. Contact details without the owner's name and without a WhatsApp/Viber number.
7. A reply to the enquiry two days later - by then the guest has booked elsewhere.

7. After publishing: what to watch

The owner panel on letovanje-grcka.com shows listing views and the number of enquiries. If the listing gets views but no enquiries, the problem is usually the price or the first photos; if it gets no views at all, the title and amenities. Change one thing a week and watch the difference. Who the guests looking at your listing are, when they book and what puts them off is covered in the guide Guests from Serbia and the Balkans.

Frequently asked questions

How many photos should an apartment listing have?

At least 12, ideally 15-20: cover, living room, every bedroom, bathroom, kitchen, terrace, view, parking and beach. Listings with fewer than 8 photos get noticeably fewer enquiries.

What should the listing title say?

Type of accommodation, number of guests, village and the main selling point - most often the distance to the beach in metres, or parking. Example: "Apartment for 4, Hanioti, 120 m from the beach, parking".

Should I quote the price per person or per apartment?

Per apartment per night, for each season separately. That is how guests from Serbia compare offers, and it avoids misunderstandings on arrival.

Does the listing need to be in Serbian as well?

It helps a lot. A shorter Serbian version of the description covers guests from the whole region; the portal shows the listing in both languages and the owner panel also works in Greek.

How much does it cost to publish a listing?

On letovanje-grcka.com the Listing package is 60 € for 6 months or 100 € for 12 months, with no commission per booking; current prices are on the pricing page.

Write the listing now, while guests are still choosing

Add your property through the owner panel - title, photos, description and prices following this scheme fit into half an hour. The package overview is on the pricing page, and everything owners get on the for owners page.